AmBank (M) Berhad Wins ‘Website of the Year – Malaysia’


L-R: Mr Tim Charlton, Chief Editor Asian Banking and Finance, Mr Anthony Chin, Acting Head of Retail Bank, AmBank (M) Berhad, and Mr Syed Faizal Syed Mohsen, Head of Digital Banking, AmBank (M) Berhad.

AmBank (M) Berhad won the ‘Website of the Year – Malaysia’ award for its Retail Banking website, ambank.com.my at the 2015 Asian Banking and Finance Retail Banking Awards held recently in Singapore.

A first for AmBank, the Asian Banking and Finance Retail Banking Awards honours Asian banks who rise above the rest with groundbreaking strategies and unparalleled services in retail banking. Launched only in January last year, ambank.com.my has also won the ‘Order of Excellence for Best Innovative Idea or Concept’ award at the 2014 PMAA Dragons of Malaysia Awards.

“In our efforts to drive innovation and digitalisation of retail banking services at AmBank, we will continuously strive to enhance the bank’s current digital banking capabilities and services (both web and mobile channels) to better engage with customers by offering them a holistic banking experience via different channels,” said Datuk Mohamed Azmi Mahmood, Acting Group Managing Director, AmBank Group.

The Retail Banking website is a customer centric platform with a clean, clear and user-friendly interface. The modern images and colours reflect a nurturing, dutiful, caring, professional and successful persona. A key winning factor is the simplicity of its website design which allows easy navigation and minimises confusion and information overload. The website is constantly updated with the latest information on AmBank’s products and services. The website is also mobile enabled, providing ‘anytime, anywhere’ services which are especially useful for customers on the go.