AmBank Rewards RM150,000 to Help Young Professionals Realise Their TRUE Potential

L-R: Mr Anthony Chin, Acting Managing Director, Retail Banking, AmBank (M) Berhad, Heidi Quah, Third Prize Winner, Tan Sri Azman Hashim, Chairman, AmBank Group, Alina Amir, the Grand Prize Winner, Joshua Chew Shern Ern, Second Prize Winner, Azra Atiqka Md Rasid, First Prize Winner and Datuk Mohamed Azmi Mahmood, Acting Group Managing Director, AmBank Group.

TRUE by AmBank, the latest offering by AmBank (M) Berhad (“AmBank”), today awarded RM150,000 to 20 Young Professionals who submitted their ideas and aspirations in the TRUE Potential Campaign which was held from 6 January to 31 March 2015.

TRUE by AmBank is a banking solution targeting Young Professionals (YPs) aged between 25 to 34 years old delivering a simple and relevant banking experience. As part of the proposition, customers are able to access TRUE Lab, the first banking crowd sourcing platform in Malaysia where the online community are empowered to collaborate and shape the future of banking with AmBank.

The fully digital TRUE Potential campaign was held online via TRUE Lab whereby contestants had to submit ideas on how they can live up to their TRUE potential if they were given funds to make their dream a reality. To further attract the digitally savvy Young Professionals to join the campaign, AmBank released a video titled “What’s Your TRUE Potential” on YouTube that has since gone viral with over 300,000 views.

Alina Amir, 27, was selected as the top winner after presenting her idea of building a structured after school programme as a tool to motivate under privileged students in the country. The second place went to Azra Atiqka Md Rasid, 28, who received RM30,000 for her dream of setting up a bohemian-themed fashion brand that offers items sourced from various communities around the world. The third place was awarded to Joshua Chew Shern Ern, 26, who received RM20,000 for his Queing Notification App idea whilst the fourth place went to Heidi Quah, 21, the founder and director of Refuge for Refugees who aspires to own a premise to be used as a school.

At the same event, Tan Sri Azman Hashim, Chairman, AmBank Group, officially launched the second offering from TRUE by AmBank, the TRUE Debit MasterCard and TRUE Visa Credit Card with features that are tailored to the young professionals segment.

“As Your Bank. Malaysia’s Bank. AmBank., we continually strive to further innovate our brand to reach an even wider range of customers and clients. TRUE Lab, a digital crowd sourcing platform, resonates well with the YPs who are more technically savvy. With TRUE by AmBank, we identify and recognise the needs and expectations of young professionals today by presenting an easy and customer-centric banking solutions using a digital platform that is easily accessible anytime, anywhere,” said Tan Sri Azman Hashim.

“TRUE by AmBank is unique in the market because we encourage young professionals to take part in co-creating banking solutions that work for them. With about 48%* of Malaysia’s workforce consisting of young professionals, we would like to help them achieve their financial goals and be the selected partner for their everyday banking needs,” he added.

The TRUE Debit MasterCard comes with the TRUE Transact Account and TRUE Savers Account. The TRUE Transact comes with features such as free unlimited online Interbank GIRO (IBG) transactions and five MEPS withdrawals per month at any banks’ ATM while the TRUE Savers Account has a high interest flat rate of 2.8% p.a. to encourage a healthier savings habit. The TRUE Visa Credit Card helps to maximise spending with its Flexi Payment Plan, low initial 7.99% interest rate and 3% cash rebate for online transactions, including flight tickets.

For more details, please visit

*Source: Labour Force Survey, Department of Statistics, Malaysia 2011