AmAssurance On Tour - Phase 2 Kicks Off

 (From Right): Goh Mei Lee, Group Chief Transformation Officer, AmBank Group, Grace Quah, Chief Distribution Officer, AmGeneral Insurance, Jade Lee, Managing Director, Retail Banking, AmBank (M) Berhad, Jeroen Thijs, Group Chief Risk Officer, AmBank Group, Dato’ Sulaiman Mohd Tahir, Group Chief Executive Officer, AmBank Group, Derek Roberts, Chief Executive Officer, AmGeneral Insurance and Anthony Chin, Deputy Managing Director, Retail Banking, AmBank (M) Berhad with the AmAssurance on Tour mascot.

AmBank (M) Berhad launched Phase 2 of its “AmAssurance On Tour” roadshow which runs from 16 July 2018 to 31 October 2018 at Bangunan AmBank Group in Kuala Lumpur on Friday, 20 July 2018.

The AmAssurance On Tour roadshow campaign aims to create brand awareness and public knowledge on various AmGeneral Insurance products offered at all AmBank branches. The on-tour truck will be stationed in front of an AmBank branch every day from 9.00 a.m. to 5.00 p.m., at a total of 80 selected bancassurance branches in Peninsular Malaysia to share its product offerings with customers within the branch’s vicinity.

“Through this initiative, we are looking to reach out to more customers, providing them with our latest General Insurance offerings and personal protection needs. We are always driven to provide the best products and solutions for our valued customers, tailored to their needs,” said Dato’ Sulaiman Mohd Tahir, Group Chief Executive Officer, AmBank Group.

Members of the public who visit the truck will be exposed to not only the various types of insurance but also stand a chance to win exciting prizes. Refreshments will also be served.

The AmAssurance On Tour will feature product offerings such as Auto 365 Comprehensive Premier with Enhanced Benefits, AmDrive Plus and AmPro PA Plus.

Briefly, highlights of the products include:

Auto365 Comprehensive Premier with Enhanced Benefits

  • Comprehensive coverage for loss or damage to vehicle, liability to third parties and coverage for all drivers with no additional cost, towing assistance (up to 365 kilometres), compassionate allowance for loss of vehicle (CALV), inclusion of convulsions of nature or inclusion of partial cover for convulsions of nature, auto assist helpline, three years warranty for workmanship on repairs

AmDrive Plus

  • Comprehensive coverage for less than RM0.25 per day, 24-hour breakdown assistance and towing and compassionate flood expenses

AmPro PA Plus

  • 24-hour worldwide coverage on Accidental Death, Permanent Disablement, Hospitalisation and Medical Expenses

“We are targeting to achieve RM2.0 million gross written premiums from this roadshow, with a minimum of RM25,000 from each of the branches the trucks are stationed at,” added Dato’ Sulaiman.

AmAssurance on Tour Phase 1 successfully recorded a total sale of RM5.5 million, surpassing the RM4.2 million target, from 12 February 2017 to 15 March 2018.

For further details on this campaign, please visit as well as our various social media platforms.​