AmBank Group Launches New Redesigned Website & Mobile App – AmEquities

 (From Left): Leo Ong Chin Liang, Senior Vice President, Retail Business, Equity Markets, AmInvestment Bank Berhad, Seohan Soo, Chief Executive Officer, AmInvestment Bank Berhad, Dato’ Sulaiman Mohd Tahir, Group Chief Executive Officer, AmBank Group and Gan Kim Khoon, Head, Equity Markets, AmInvestment Bank Berhad at the official launch of the newly redesigned AmEquities website and mobile app held at Bangunan AmBank Group on 10th October 2018.

AmBank Group today officially launched its new share trading website, with a new, clean design, equipped with an easy, intuitive and consistent site-wide navigation. The new website gives improved usability for PC users and is fully mobile responsive. It can also be accessed through the AmEquities app which is available for both iOS and Android users via smartphones, tablets, and smart watches.

“The newly redesigned AmEquities platform allows customers who are increasingly digital savvy, to manage their investments anytime, anywhere on desktop or mobile. It is rich in functionalities including a “first-in-market” push notification for corporate actions which is based on customers’ portfolio and watchlist. This further complements the Group’s digital offerings and we hope to attract the millennials who are fast emerging as a new generation of investors,” said Dato’ Sulaiman Mohd Tahir, Group Chief Executive Officer, AmBank Group.

The AmEquities platform will be further developed in the upcoming second phase with a built in “live chat” feature which provides real time response from our helpdesk support team.

“The all-new website serves as a central platform for comprehensive investment experience for our customers. Amongst the key features of this website is our user-friendly trading platform, which enables users to track real time movements of their investments, while our diverse platforms with trading and analysing tools allow them to trade with ease,” said Seohan Soo, Chief Executive Officer, AmInvestment Bank Berhad.

“To make investing accessible for the millennial generation of traders, it is important to design for a less intimidating trading experience for them. Our new and enhanced AmEquities platform is eager to serve you across all your investment needs regardless of your investing experience and background,” added Seohan.

AmEquities is designed to cater for a seamless user experience for customers. The website offers functions such as push notifications for matched orders, stock alerts and the “first-in-market” corporate action function which is based on customers’ portfolio and watchlist. Besides that, it also features multi-dimensional views and multi-tabs for stock monitoring, real time streaming as well as market data and news. Users may also personalise their layouts with integrated trading tools.

On the education front, users get to experience empowering services by industry experts via seminars and webinars that provide current market analytics for free.

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