Kurnia Insurans launches CSR Programme ‘Adiwira Topi Keledar’ in 30 primary schools
(L - R): Grace Quah, Chief Distribution Officer, AmGeneral Insurance Berhad, Mr Derek Roberts, Chief Executive Officer, AmGeneral Insurance Berhad, Dato’ Lawrence Low, Founding President, MyPerintis and Agent Max, AmGeneral’s official mascot at the launch of the ‘Adiwira Topi Keledar’ CSR Programme on Monday, 11 March 2019.
Kurnia Insurans (Kurnia), a leading brand in general insurance, today announced the launch of its CSR Road Safety Campaign, ‘Program Adiwira Topi Keledar’ which carries the theme ‘Hero yang Hebat adalah Hero yang Selamat!’
Through this programme, 1500 limited edition safety helmets will be given away to primary school students across 30 selected primary schools in the Klang Valley, Johor Bahru and Kota Bharu. The programme will kick-start with an Art Colouring Contest where primary school students will design their own helmets and one winner from each school will be selected. The winning design will then be adapted to the custom made helmets distributed to the needy pillion riders of these schools.
A brand name under AmGeneral Insurance Berhad (AmGeneral), Kurnia aims to promote good and safe behaviours on the road by highlighting the importance of putting on the motorcycle helmets to primary school students. This is also aligned to AmGeneral’s Purpose, which is “To help make Malaysia a Safer Place”. This programme is collaborated with MyPerintis as a partner to connect with the Ministry of Education and Education District Office to reach out to the selected primary schools.
The Malaysian Institute of Road Safety Research found that only 15% of Malaysian children wear proper safety gear when riding on motorbikes with their parents to school. “This means that every day, children are at risk travelling to and from school. The behavioral change could not happen fast enough, therefore we hope by this initiative, we can make real change in instilling positive behavior early with school children on the importance of motorcycle helmets.” said Derek Roberts, Chief Executive Officer of AmGeneral.
The helmet colouring contest will run from 15 March 2019 to 29 March 2019, followed by the selection of best designs from the participating schools. The custom designed helmets are targeted to be out on the road by July 2019.