The Asian Banker recognises AmBank’s Digital Transformation of its customer experience
On behalf of AmBank receiving the award (L-R): Ms. Nancy Tan, Head, Retail Credit, Retail Banking, Ms. Vivien Poon, Head of Deposits, Retail Banking and Ms. Vrindalakshmi Rajkumar, Head of Digital Business, Digital Banking.
Wednesday, 14 December 2022 - AmBank added another feather on its corporate cap when it was accorded with two recognitions at The Asian Banker 2022 awards. The Bank was named 'Best Digital Account Opening/Onboarding Initiative' for AmAccess Biz’s SME Digital Onboarding and 'Best Productivity, Efficiency and Automation Initiative' for its Robotics Process Automation.
Aaron Loo, Managing Director, Retail Banking, AmBank said, “In this digital first reality, we are committed to leverage on our innovative capabilities to pivot the bank towards becoming more customer-centric within the digital realm, especially in an era of rapid digital adoption by consumers and businesses. The AmAccess Biz SME Digital Onboarding is Malaysia’s first fully end-to-end electronic Know-Your-Customer (eKYC) business current account opening for non-individuals. The value-added proposition provided allows SMEs to grow and seize new business opportunities amidst the movement restriction period last year. Over a 2-year period, our AmAccess Biz platform has reached over 25,000 customers.”
Additionally, AmBank also won the 'Best Productivity, Efficiency and Automation Initiative' award for Robotics Process Automation. Since 2021, AmBank has embarked on a series of Robotic Process Automation, in line with Bank Negara Malaysia’s guideline to ensure compliance and quality of data, by increasing accuracy and reducing human errors in the screening process.
Datuk Iswaraan Suppiah, Group Chief Operating Officer, AmBank Group added, “We are honoured to win these two prestigious recognitions. In this era of digitalisation, we are seizing this opportunity to identify and adopt the right digital tools in order to reimagine our customer experience. We constantly run our due diligence to navigate through digital transformation challenges to meet and exceed consumer’s expectations.”