A. BACKGROUND
The Customer Service Charter (also referred to as Charter) was set up in 2011 with the intention to outline our key commitments and service standards in providing service to our customers.
B. SERVICE STANDARDS
Pillar 1: Know Your Customer
Description
To understand the customer profile that enables us to:
Expected Outcome
BUILD TRUST
| No | Commitment | Service Standards |
| 1.1 | We strive to help the customer to find the right product that suits the customer’s need and profile. |
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Pillar 2: Timely & Efficient Service
Description
Deliver a seamless basic /general banking services wherein the customer is aware of:
Expected Outcome
BEING RELIABLE
Service Level Target
80% of the customers are served within the expected service level.
| No | Commitment | Service Standards | ||||||||||||
| 2.1 | We will set a clear expectation on time taken for various services. | Information on time taken to deliver services to the customer i.e. expected service standard is made available through various channels (i.e. branch /brochures /contact center /website). | ||||||||||||
| 2.2 | We will serve customers promptly at our branch counter service. | Customer Waiting Time
Customer Serving Time
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| 2.3 | We will efficiently attend to account applications at our branch counter service. | Account Opening/Closure Turnaround Time (From full documents and information received) a. Basic Savings Account Opening (Conventional & Islamic)
b. Basic Current Account Opening (Conventional & Islamic)
c. Account Closing (Conventional & Islamic)
Note: The turnaround times stated include verification process i.e. KYC (CDD/EDD) but exclude account onboarding processes e.g. introduction to our other products and services, registration for our AmOnline Internet Banking, etc. Issuance of ATM or Debit Card Within the same business day of Savings/Current Account (Conventional & Islamic) being opened. | ||||||||||||
| 2.4 | We will efficiently attend to banking transactions. | Executing a Foreign Currency Remittance (Commonly used currency i.e. AUD; USD;GBP; CAD;NZD; EUR;JPY;IDR & SGD) a. Inward - Depending on the cut-off time.
b. Outward – Processing time depending on the cut-off time.
Note: The date of receiving funds subject to completeness of information and extent of checks /due diligence performed. Cheque Crediting Schedule
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| 2.5 | We will efficiently attend to product applications. | Product Application Turnaround Time. (From full documents and information received) a. Credit Card /-i Application: Within 3 working days + time taken to post the card. b. Hire Purchase /-i Application: Within 2 working days. c. Mortgage Loan /Financing Application (individual): Within 5 working days. d. Loan /Financing Application (Small and Medium Enterprise - SME): Within 3 weeks. | ||||||||||||
| 2.6 | We will follow through and provide the requisite updates to customer’s queries. | a. Phone
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b. Written (email, facsimile, letter, social media)
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c. Counter
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| 2.7 | We will address the customer’s complaints /issues consistently and promptly. |
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Pillar 3: Transparent & Personable Service
Description
Endeavour to deliver a customer experience wherein the customer:
Expected Outcome
BETTER ENGAGEMENT
| No | Commitment | Service Standards |
| 3.1 | We are open and transparent in our dealings. | The following Information is made available through any of the various channels of communication such as branch /brochures /contact center/ website:
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| 3.2 | We train our bank personnel to have adequate knowledge to advise and assist customers on our products and services. | Sales personnel /Personal Financial Advisors /Relationship Managers are knowledgeable about our products and services. |
| 3.3 | We provide customers a personable service experience. | a. First Impressions
b. Understand the customer’s needs
c. Handle the queries /instructions
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Pillar 4: Banking Made Accessible
Description
Offer an engagement model wherein the customer is aware of our:
Expected Outcome
PROVIDE CONVENIENCE OF BANKING FOR CUSTOMER’S PEACE OF MIND
| No | Commitment | Service Standards |
| 4.1 | We are easily accessible via various channels i.e. physically & virtually. | The customer is kept informed on the physical and virtual channels made available to them, using the various modes of communication such as branch/ brochures /contact center /website. Specifically, the customer has access to the following:
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| 4.2 | We provide customers with efficient services via our virtual platforms outside of normal banking hours. | Strive to ensure that our virtual channels meet the following target service levels:
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| 4.3 | We inform customers on the various options for more convenient banking. | Share with the customers the various options for performing transactions through alternate channels. This can be done via any of the following means:
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| 4.4 | We actively seek thoughts and suggestions on how banks can serve customers better. | Provide channels for the customer to provide feedback via:
BNM and Financial Markets Ombudsman Service (FMOS) details are included as alternate avenues.
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