Respecting Our Customers

Treating our customers fairly and with respect is essential in building long term business relationships, resulting in greater financial benefit for AmBank. When dealing with our customers, we must abide by the following guidelines:

  • Demonstrate professionalism, transparency and integrity in all our dealings with customers in order to provide accurate information to advise them properly, without directly or indirectly misleading or deceiving them by action or omission
  • Provide full disclosure in any transaction with customers of all rates, terms and conditions concerning products and services they purchase
  • Know your customer and obtain all mandatory customer information required by regulations and relevant Group policies. This is an important step to prevent identity theft, financial fraud, money laundering and terrorist financing.
  • Conduct due diligence in finding out customers’ personal financial situations, such as their needs, knowledge of investments, investment objectives and their tolerance to risk. In addition, you should inform them of the products and services which are best suited to their needs based on their personal financial situation
  • Protect the confidentiality of AmBank's customers information (past, present and prospective) by complying with relevant laws and regulations (e.g. PDPA Act 2010) that restricts using, disclosing, keeping, and allowing access to confidential customer information.
  • Handle customer complaints received via our various feedback channels in a friendly, fast, fair and effective way. You must abide by the relevant guidelines for handling customer complains and leverage on customer feedback to enhance our products and services.

At AmBank we are committed to serving our customers’ diverse needs by providing them with the best available products and services. When serving our customers, we must appreciate any feedback provided by them which will help us improve our products and services.

We are responsible for ensuring that the products and services we provide to our customers balances the needs of both AmBank and our customers.